METHOGOLOGY

The Competitive Intelligence Unit, S.C. is a consulting firm specialized in strategic analysis and market research for LatAm Telecommunications sector, offering a menu of services customized to the client’s characteristics and needs.

The CIU’s own marketing department produces a continuous flow of quantitative and qualitative information that dimensions supply and demand for products and services. This allows to have a wide spectrum of data needed for evaluation, segmentation, analysis and construction of strategies consistent with the requirements of the industry.

•  Having macroeconomic and sectorial indicators at a national and regional level
•  Being methodologically reliable, robust, comparable, consistent through time and constructed by time series and cross-section analysis
•  Being developed from market studies, econometric analysis and complemented by official information