Metodología — The CIU `
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THE COMPETITIVE INTELLIGENCE UNIT

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METODOLOGÍA

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METHOGOLOGY

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....The Competitive Intelligence Unit es la una consultoría especializada en análisis estratégico e investigación de mercado en materia de Tecnologías de la Información y la Comunicación, que ofrece y brinda un menú de servicios adaptados a las características y necesidades del cliente. ..

The Competitive Intelligence Unit, S.C. is a consulting firm specialized in strategic analysis and market research for LatAm Telecommunications sector, offering a menu of services customized to the client’s characteristics and needs. ....

 

 
 
 

....The Competitive Intelligence Unit dispone de un departamento de investigación de mercados propio que produce un flujo continuo de información cuantitativa y cualitativa, que dimensiona oferta y demanda. Lo anterior permite tener un amplio espectro de datos para su evaluación, segmentación, análisis y construcción de estrategias consistentes con los requerimientos de la industria.

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The CIU’s own marketing department produces a continuous flow of quantitative and qualitative information that dimensions supply and demand for products and services. This allows to have a wide spectrum of data needed for evaluation, segmentation, analysis and construction of strategies consistent with the requirements of the industry.

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Our database is characterized by:

  •  Having macroeconomic and sectorial indicators at a national and regional level
  •  Being methodologically reliable, robust, comparable, consistent through time and constructed by time series and cross-section analysis
  •  Being developed from market studies, econometric analysis and complemented by official information
 
 

Strategic Analysis Process

English version
 
 

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TELECOMDATA

 

+ Indicators by Segment:

  • Fixed Telecommunications
  • Mobile Telecommunications
  • Mobile Telecommunications
  • Pay TV
  • Satellites
  • Prepaid
  • Postpaid
  • Video Games
  • Applications
  • Smartphones
  • Tablets
  • Audiovisual Content Platforms
  • Audio OTT Platforms
  • Social Networks
  • Instant Messaging
  • E-Commerce
  • Others

+ Indicators by Variable:

  • Accesses and lines
  • Prices / Rates
  • Revenue
  • Consumption
  • Traffic
  • Infrastructure (towers, poles, wiring, devices, etc.)
  • Financial Information of Operators
  • Quality and Coverage of Services
  • Competitive Ecosystem
  • Technological Adoption
  • Average Expenditure
  • Frequency of Use
  • Consumer Habits
  • Uses and Attitudes
  • Value Added Services
  • Churn Rate
  • Demographic Profiling
  • Socioeconomic Profiling

+ General information:

  • Demography
  • Macroeconomics
  • Infrastructure
  • Regulation