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THE COMPETITIVE INTELLIGENCE UNIT

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METODOLOGÍA

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METHOGOLOGY

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....The Competitive Intelligence Unit es la una consultoría especializada en análisis estratégico e investigación de mercado en materia de Tecnologías de la Información y la Comunicación, que ofrece y brinda un menú de servicios adaptados a las características y necesidades del cliente. ..

The Competitive Intelligence Unit, S.C. is a consulting firm specialized in strategic analysis and market research for LatAm Telecommunications sector, offering a menu of services customized to the client’s characteristics and needs. ....

 

 
 
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....The Competitive Intelligence Unit dispone de un departamento de investigación de mercados propio que produce un flujo continuo de información cuantitativa y cualitativa, que dimensiona oferta y demanda. Lo anterior permite tener un amplio espectro de datos para su evaluación, segmentación, análisis y construcción de estrategias consistentes con los requerimientos de la industria.

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The CIU’s own marketing department produces a continuous flow of quantitative and qualitative information that dimensions supply and demand for products and services. This allows to have a wide spectrum of data needed for evaluation, segmentation, analysis and construction of strategies consistent with the requirements of the industry.

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Our database is characterized by:

  •  Having macroeconomic and sectorial indicators at a national and regional level
  •  Being methodologically reliable, robust, comparable, consistent through time and constructed by time series and cross-section analysis
  •  Being developed from market studies, econometric analysis and complemented by official information
 
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Strategic Analysis Process

English version
 
 
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TELECOMDATA

 

+ Indicators by Segment:

  • Fixed Telecommunications
  • Mobile Telecommunications
  • Mobile Telecommunications
  • Pay TV
  • Satellites
  • Prepaid
  • Postpaid
  • Video Games
  • Applications
  • Smartphones
  • Tablets
  • Audiovisual Content Platforms
  • Audio OTT Platforms
  • Social Networks
  • Instant Messaging
  • E-Commerce
  • Others

+ Indicators by Variable:

  • Accesses and lines
  • Prices / Rates
  • Revenue
  • Consumption
  • Traffic
  • Infrastructure (towers, poles, wiring, devices, etc.)
  • Financial Information of Operators
  • Quality and Coverage of Services
  • Competitive Ecosystem
  • Technological Adoption
  • Average Expenditure
  • Frequency of Use
  • Consumer Habits
  • Uses and Attitudes
  • Value Added Services
  • Churn Rate
  • Demographic Profiling
  • Socioeconomic Profiling

+ General information:

  • Demography
  • Macroeconomics
  • Infrastructure
  • Regulation